01Marketing Technology
Learning the Machinery
Built a foundation across marketing technology, campaign execution, CRM, data and the systems that support digital marketing.
- Marketing Technology
- CRM
- Campaign Execution
- Data
EXPERIENCE & IMPACT
20+ Years Building the Systems Behind GTM
Across Marketing Technology, Marketing Operations, Marketing Automation and Revenue Operations, I've spent more than two decades designing, transforming and scaling the systems that help GTM teams execute with greater efficiency, visibility and control.
- Years of Experience
- 20+Years of Experience
- Years in Marketing Operations & Automation
- 12+Years in Marketing Operations & Automation
- Core Areas of Practice
- GTM · MARTECH · REVOPSCore Areas of Practice
CAREER EVOLUTION
From Marketing Technology to GTM Systems Leadership
My career has evolved alongside the technology powering modern marketing and revenue teams — from hands-on Marketing Technology and automation to designing the operating systems that connect people, processes, platforms and data.
- 02Marketing Operations
Scaling the Operation
Moved from executing campaigns and systems to designing the processes, governance and operating practices that enable marketing teams to execute at scale.
- Marketing Operations
- Campaign Management
- Lead Management
- Process Design
- 03Marketing Automation
Connecting Process & Technology
Expanded into marketing automation, lifecycle management and platform integration — turning manual marketing processes into repeatable, measurable workflows.
- Marketing Automation
- Lead Lifecycle
- Nurture
- Automation
- Integrations
- 04GTM & Revenue Operations
Connecting the Revenue Engine
Broadened the lens beyond marketing to the systems, data and processes connecting Marketing, Sales and revenue operations.
- GTM Operations
- Revenue Operations
- CRM
- Funnel Management
- Analytics
- 05GTM Systems Leadership
Designing the Operating System
Today, I bring the full picture together — people, process, technology, data and AI — to design and improve the operating systems behind modern GTM.
- GTM Systems
- MarTech Architecture
- AI
- Data
- Transformation
THE NEXT CHAPTER
Bringing Experience to the Market
Marketec is the next expression of that journey — applying two decades of Marketing Technology, Marketing Operations and GTM systems experience to help organizations build scalable, connected and increasingly AI-enabled GTM operations.
Explore Marketec(opens in a new tab)SELECTED IMPACT
What Changed Because of the Work
Across different GTM environments, the recurring challenge has been the same: make complex systems simpler, more connected and more effective. Here are selected examples of the operational impact behind that work.
- 01CRM & DATA QUALITY
From Fragmented Data to Trusted CRM
45,000+
Duplicate Records Resolved
- Challenge
- Inaccurate, duplicated and inconsistent CRM data can undermine segmentation, reporting, routing and downstream GTM execution.
- What I Changed
- Implemented data-quality and governance processes to identify, manage and eliminate duplicate and inconsistent records while improving the reliability of CRM data.
Improved data quality and a more reliable foundation for GTM operations.
- 02CRM ACCURACY
From Data Inconsistency to Operational Confidence
73% → 96%
CRM Data Accuracy
- Challenge
- GTM teams need reliable CRM information to support routing, reporting, segmentation and revenue processes.
- What I Changed
- Improved CRM data processes and operational controls to increase the accuracy and consistency of GTM data.
Greater confidence in the data supporting GTM execution and reporting.
- 03PIPELINE VELOCITY
From Operational Friction to Faster GTM Execution
+35%
Pipeline Velocity
- Challenge
- Friction across GTM processes can slow the movement of prospects through the funnel and reduce operational efficiency.
- What I Changed
- Redesigned and optimized GTM processes and workflows to reduce operational friction and improve the flow of activity through the revenue process.
Faster movement through the GTM process and improved operational performance.
- 04LEAD RESPONSE
From Manual Response to Faster Engagement
8 hours → 45 minutes
Lead Response Time
- Challenge
- Delays between lead creation and follow-up can create unnecessary friction in the demand-to-revenue process.
- What I Changed
- Improved lead-management workflows and automation to reduce manual intervention and accelerate the response process.
A significantly faster operational response to qualified demand.
05GTM SCALE
50,000+
Qualified Leads Generated
Operating at Scale
Built and operated marketing and GTM processes capable of supporting significant lead volumes while maintaining operational structure and lifecycle discipline.
TRANSFORMATION STORIES
Complex Problems. Practical Transformation.
The strongest results come from solving the operational problem behind the technology. Across my career, I've redesigned processes, connected systems, improved data quality and introduced automation to make GTM execution more scalable and effective.
- 01LEAD MANAGEMENT
From 8-Hour Response Times to 45-Minute Engagement
Challenge
Lead handoffs between marketing and SDR teams created delays in first-touch execution.
What I Changed
Designed SLA-driven lead handoff automation and workflows to accelerate routing and create greater consistency across the lead management process.
Impact
8 hours → 45 minutes
Lead Response Time
32% improvement in first-call-connect rate
- 02CRM & DATA QUALITY
From 45,000+ Duplicates to Trusted CRM Data
Challenge
Duplicate and inconsistent CRM records created data debt and reduced confidence in operational reporting.
What I Changed
Implemented automated machine-learning deduplication and governance processes to improve CRM data quality and reduce ongoing cleanup effort.
Impact
45,000+
Duplicate CRM Records Eliminated
73% → 96%
CRM Data Accuracy
80% reduction in manual data-debt cleanup overhead
- 03GTM INTELLIGENCE & PIPELINE
From Intent Data to Faster Pipeline Velocity
Challenge
GTM teams needed better ways to identify and prioritize high-intent accounts.
What I Changed
Orchestrated 6Sense predictive intent data into HubSpot ABM workflows to improve account targeting and prioritize high-value opportunities.
Impact
+48%
Account Targeting Accuracy
+35%
Pipeline Velocity YoY
- 04MARKETING AUTOMATION AT SCALE
From Campaign Execution to Scalable GTM Programs
Challenge
Large-scale campaign execution requires repeatable processes, integrated systems and operational discipline.
What I Changed
Designed and operated marketing automation programs across enterprise environments, connecting campaign execution, CRM processes, lifecycle management and reporting.
Impact
50,000+
Qualified Leads Generated
45+ landing pages and email campaigns, with landing-page conversion improving from 2.3% to 5.8% through A/B testing and UX optimization.
LEADERSHIP & SCALE
Operating at the Intersection of People, Process & Technology
The larger the GTM environment, the less effective isolated optimization becomes. My experience has increasingly focused on bringing people, processes, technology and data together — aligning teams, establishing operating discipline and building systems that can scale.
GTM OPERATING LEADERSHIP
- 01PEOPLE
Aligning Teams Around Execution
Led and mentored cross-functional MarTech and RevOps teams while partnering across Marketing, Sales, SDR and Customer Success functions.
12+
MarTech & RevOps Team Members
- 02PROCESS
Creating Operational Discipline
Established governance standards, lifecycle processes, automation practices and operating frameworks that make GTM execution more consistent and scalable.
- CRM governance
- Lead lifecycle
- Workflow automation
- Operational standards
- 03TECHNOLOGY
Connecting the GTM Technology Ecosystem
Architected and managed CRM, marketing automation and MarTech environments, connecting the systems required to support global GTM execution.
10+
Enterprise Systems Integrated
- 04DATA & PERFORMANCE
Turning GTM Data Into Operating Visibility
Designed executive KPI dashboards, revenue reporting and data governance systems that give leadership visibility into pipeline health, funnel conversion, forecasting and GTM performance.
40%
Reduction in Reporting Turnaround Time
The technology is only one part of the equation. Sustainable GTM transformation happens when people, process, technology and data move together.
CAREER SNAPSHOT
A Career Built Across the GTM Technology Stack
Two decades of progressive experience across Marketing Technology, Marketing Operations, Marketing Automation, GTM Strategy and Revenue Operations — spanning global B2B SaaS organizations, technology companies and enterprise client environments.
Current
Director, GTM Operations
May 2025 – Present
Marketec
GTM Operations · Revenue Operations · CRM Transformation · Marketing Automation · AI-enabled GTM
Sr. Manager – Marketing Operations
Apr 2021 – Apr 2025
Acqueon Technologies (A Five9 Company)
Marketing Operations · HubSpot · CRM Transformation · MarTech · RevOps
Head – Campaign Management (MarTech)
Oct 2020 – Apr 2021
Resulticks
Campaign Management · Marketing Automation · Global Operations
Lead Business Analyst – GTM Strategy
Jul 2019 – Feb 2020
Freshworks
GTM Strategy · MarTech Solutions · CRM Integration · Business Analysis
Head – Marketing Automation
Jun 2017 – Jun 2019
MRM McCann India Pvt. Ltd.
Marketing Automation · Marketo · Eloqua · CRM Governance
Sr. Program Specialist
May 2016 – May 2017
Ingram Micro India Pvt. Ltd.
Marketing Programs · Partner Enablement · APAC
Project Manager / Sr. Project Manager
Apr 2010 – Apr 2016
Verticurl Pvt. Ltd.
Marketing Automation · Eloqua · Adobe Campaign · Salesforce Marketing Cloud · Global Client Programs
ADDITIONAL EXPERIENCE
Satyam Computers & Rightfields
2002 – 2010
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